Estimation of Peak Flood Discharge (PFD) at a desired location on a river is important for planning, design and management of hydraulic structures. For ungauged catchments, rainfall depth becomes an important input in derivation of PFD. So, rainfall depth can be estimated through statistical analysis by fitting probability distribution to the rainfall data. In this paper, the series of annual maximum 1-day rainfall derived from the daily rainfall data observed at Dhaulakuan rain gauge station is used for estimation of 1-day extreme rainfall adopting Gumbel distribution. Maximum likelihood method is used for determination of parameters of the distribution. Anderson-Darling test is applied for checking the adequacy of fitting of the distribution to the observed rainfall data. The estimated 1-day extreme rainfall obtained from Gumbel distribution is used to compute the 1-hour maximum value of distributed rainfall that is considered as an input to estimate the PFD by rational formula adopting CWC guidelines. The study suggests the estimated PFD could be used for design of flood protection works for different ungauged catchments of river Yamuna.
- Page(s): 01-05
- Date of Publication: June 2017
- N. VivekanandanScientist-B, Central Water and Power Research Station, Pune 411024, Maharashtra, India
R.D. Singh, S.K. Mishra, and H. Chowdhary, “Regional flow duration models for 1200 ungauged Himalayan watersheds for planning micro-hydro projects”, ASCE Journal of Hydrologic Engineering, vol. 6, no. 4, pp. 310-316, 2001.  M.C. Casas, R. Rodriguez, M. Prohom, A. Gazquez, and A., Redano, “Estimation of the probable maximum precipitation in Barcelona (Spain)”, Journal of Climatology, vol. 31, no. 9, pp. 1322–1327, 2011.  B.H. Lee, D.J. Ahn, H.G. Kim, and Y.C. Ha, “An estimation of the extreme wind speed using the Korea wind map”, Renewable Energy, vol. 42, no. 1, pp. 4–10, 2012.  R., Daneshfaraz, S. Nemati, H. Asadi, and M., Menazadeh, “Comparison of four distributions for frequency analysis of wind speed: A case study”, Journal of Civil Engineering and Urbanism, vol. 3, no. 1, pp. 6-11, 2013.  L.S. Esteves, “Consequences to flood management of using different probability distributions to estimate extreme rainfall”, Journal of Environmental Management, vol. 115, no. 1, pp. 98-105, 2013.  B.A. Olumide, M. Saidu, and A. Oluwasesan, “Evaluation of best fit probability distribution models for the prediction of rainfall and runoff volume (Case study: Tagwai Dam, Minna-Nigeria)”, Journal of Engineering and Technology, vo1. 3, no. 2, pp. 94-98, 2013.  M.M. Rasel, and S.M. Hossain, “Development of rainfall intensity duration frequency equations and curves for seven divisions in Bangladesh”, International Journal of Scientific and Engineering Research, vol. 6, no. 5, pp. 96-101, 2015.  E.J. Gumbel, “Statistic of Extremes”, 2nd edition, Columbia Univ. Press, New York, 1960.  P.E. Charles Annis, “Goodness-of-Fit tests for statistical distributions”, [http://www.statistical engineering.com/ goodness. html], 2009.  CWC, “Flood estimation report for Western Himalayas-Zone 7”, Central Water Commission (CWC) Design Office Report No.: WH/22/1994, New Delhi, 1994.
N. Vivekanandan, "Assessment of Extreme Rainfall Using Gumbel Distribution for Estimation of Peak Flood Discharge for Ungauged Catchments" International Journal of Research and Innovation in Social Science -IJRISS vol.1 issue 6, pp.01-05 2017
I. INTRODUCTION Banking Institution from an indispensable part in a modern developing society. They perform various functions to meet the various section of the society. Banking occupies an important place in a nation’s economy. It plays a pivotal role in the economic development of a country they are dealing with the field of banking which is highly dynamic complex and sophisticated and must cater to the ever growing requirement of millions of people belonging to different state of society they have diversified their activities on an accelerated place to cater the sophisticated need of corporate clients and other segments of trade and industry.
- Page(s): 06-12
- Date of Publication: June 2017
- N. DeepalakshmiAssistant Professor, Dept. of Commerce, DhanalakshmiSrinivasan College of Arts and science for women, Perambalur, India
- A. Rebccal Assistant Professor, Dept. of MBA, DhanalakshmiSrinivasan College of Arts and science for women, Perambalur, India
. GORDON.NATARAJAN, “Banking Theory Law and practice”,Himalya Publishing House, Delhi. . PREMAVATHY DR.N, ‘‘banking Theory Law and practice’’,Sri Vishnu publications, Chennai. . SANTHANAM.B, ‘‘Banking and Financial System’’,Margham Publications, Chennai. . .SUNDARAM S.M, ‘‘Banking Theory Law and practice ’’Sri Meenakshi Publications,Karaikudi. . DHARMARAJ.E, ‘‘Banking Theory Law and practice’’,Scitech Publications (INDIA) PVT,Ltd.,
N. Deepalakshmi, A. Rebccal "A Study on E-Banking Services at Perambalur District" International Journal of Research and Innovation in Social Science -IJRISS vol.1 issue 6, pp.06-12 2017
Block money and corruption are the vicious incentive structure in the Indian economy. This effects adversely and led many social, unethical and economic struggles in the country. This block money is the biggest crisis that erosion in human values. Eradication of corruption answers many social and economic evils. Demonetization was the step taken by government of India against corruption posits that the cashless would extinguish the block money. Therefore, the present paper, evaluates the impact of “demonetization or cash shock” on the Indian economy.
- Page(s): 13-17
- Date of Publication: June 2017
- Dr. E.Hari PrasadAssociate Professor, Dept. of Business Management Vaageswari College of Engineering, Karimnagar, Telangana State, India
- Prof. G.V.Bhavani PrasadProfessor of Business Management (Rtd.), Kakatiya University, Warangal, Telangana State, India
Journals: 1. Biswajit Chatterjee, A. B. (Dec. 2016). The Impact of Demonetization in India. SQUIRE PATTON BAGS. 2. Dr. Partap Singh, V. S. (2016, December). IMPACT OF DEMONETIZATION ON INDIAN ECONOMY. International Journal of Scienc Technology and Management . 3. Group, H. B. (2016). Demonetization and its impact. HDFC Bank Investment Advisory Group. 4. Singh, D. P. (2016). Impact Of Demonetization on Indian Economy. International Journal of Science Technology and Management , 5 (12), 625-635. 5. Team, T. R. (2016). Demonetisation: Impact on the Economy. National Institute of Public Finance and Policy, New Delhi. Websites: 1. http://www.civilserviceindia.com/current-affairs/articles/demonetization-of-currency.html 2. http://www.examweb.in/short-essay-article-demonetization-impact-5443 3. http://www.forbes.com/sites/wadeshepard/2016/12/12/one-month-in-whats-the-impact-of-indias-demonetization-fiasco/#5dede5062eba 4. http://awordtotheworld.com/unknown-facts-about-demonetization-1946-1978-and-2016 5. http://awordtotheworld.com/unknown-facts-about-demonetization-1946-1978-and-2016. 6. http://www.tradingeconomics.com/india/gdp-growth-annual/forecast. 7. http://www.eaindustry.nic.in/eight_core_infra/eight_infra.pdf 8. http://www.ibtimes.co.in/december-inflation-november-factory-output-iip-suggest-gloom-not-cheer-712152 9. http://www.livemint.com/Politics/BBu1cr3Rencl0re8HWjIxI/Indias-IIP-rises-57-in-November-retail-inflation-deceler.html 10. http://www.forbes.com/sites/timworstall/2017/01/13/indias-demonetisation-looking-good-iip-up-5-7-for-november/#4d0c56f63da8 11. http://www.civilserviceindia.com/current-affairs/articles/demonetization-of-currency.html. News Papers: 1. The Hindu 2. Times of India 3. Business Line 4. Financial Express
Dr. E.Hari Prasad, Prof. G.V.Bhavani Prasad, "Impact of Demonetization (Cash Shock) on Economy" International Journal of Research and Innovation in Social Science -IJRISS vol.1 issue 6, pp.13-17 2017
The increasing competition in every sector has led the marketing professionals discuss and debate about factors that drive customer loyalty. Communication is central to human behaviour, connecting individuals and creating relationships. Communication plays a pivotal role in brand building as the features and benefits of a product can be communicated through the message of the advertisements or other promotional activities. Brand awareness which could be achieved through brand communication is the first step towards purchase of a brand. This paper attempts to study the impact of brand communication on customer brand loyalty for mobile service providers.
- Page(s): 18-22
- Date of Publication: June 2017
- Dr. Romi SainyJaipuria Institute of Management, Indore, Madhya Pradesh, India
- Dr. Rekha Attri Jaipuria Institute of Management, Indore, Madhya Pradesh, India
. Assael, Henry, (1998), “Consumer Behaviour and Marketing Action”, Cincinnati, OH; South- Western, 1998. . Ball D., Coelho P.S. and Machas A., (2003), “The Role of Communication and Trust in Explaining Customer Loyalty”, European Journal of Marketing, Vol. 38, No. 9/10, pp. 1272-1293. . Bloemer, J., Ruytei K.D. and Wetzels, M. (1999), “Linking perceived service quality and service loyalty: a multi-dimensional perspective”, European Journal of Marketing, Vol. 33 No. 11/12, pp. 1082-1136 . Boulding, W., Kalra, A., Staelin, R. and Zeithaml, V.A. (1993), “A dynamic process model of service quality from expectations to behavioural intentions”, Journal of Marketing Research, Vol. 30, pp. 7-27. . Churchill, Gilbert A. (1979), A Paradigm for Developing Better Measures of Marketing Constructs, Journal of Marketing Research, Vol. 16, No. 1, pp. 64-73. . Dick, Alan S. and Kunal Basu (1994), "Customer Loyalty: Toward an Integrated Conceptual Framework," Journal of the Academy of Marketing Science, 22 (2), 99-113. . Duncan, T., & Moriarty, S.E. (1998), “A Communication-Based Marketing Model for Managing Relationships”, Journal of Marketing, Vol. 62, pp. 1–13. . Holland J. and Baker M.S., (2001), “Customer Participation in Creating Site Brand Loyalty”, Journal of Interactive Marketing, Vol. 15, No. 4, pp. 34-45. . Holbrook, M.B. and Batra, P. (1987), “Assessing the role of emotions as mediators of consumer responses to advertising”, Journal of Consumer Research, Vol. 14 No. 3, pp. 404-420. . Karaosmanoglu, E., & Melewar, T. C. (2006), “Corporate communications, identity and image: A research agenda”, Journal of Brand Management, Vol. 14, No.1/2, pp. 196-206. . Oliver L. Richard, 1999 “Whence Consumer Loyalty?” Journal of Marketing, Vol. 63 (Special Issue), pp. 33-44. Reichheld, Frederick F. and W. Earl Jr. Sasser (1990), "Zero Defections: Quality Comes to Services," Harvard Business Review (September-October), pp. 105-111. . Sadek, H., Redding, P., & Tantawi, P. (2015). “Investigating the major marketing communication tools and their impact on building bank brand equity in the Egyptian context: A customer perspective”. Journal of Business & Retail Management Research, 10(1), 40-59. Sahin, A., Turhan, G., & Zehir, C. (2013). “Building behavioral intentions in automotive industry: Brand experience, satisfaction, trust, direct mail communication and attitudes toward advertising” Business Management Dynamics, 3(4), 45-61. . Sheth J.N. (1976), Buyer Seller Interaction: A Conceptual Framework, Advances in Consumer Research, 3 (1), 382-386. . Zehir C. et. al. 2011, “The Effects of Brand Communications and Service Quality In Building Brand Loyalty Through Brand Trust; The Empirical Research on Global Brands” Procedia Social and Behavioral Sciences, Vol. 24, pp. 1218-1231. . Zeithaml, V.A; Berry, L.L., and Parasuraman, A. (1996), “A the behavioural consequences of service quality”, Journal of Marketing, Vol.60 No. 2, pp. 31-46.
Dr. Romi Sainy, Dr. Rekha Attri "Impact of Brand Communication on Customer Brand Loyalty: A Study on Mobile Service Providers" International Journal of Research and Innovation in Social Science -IJRISS vol.1 issue 6, pp.18-22 2017